Anorboyeva Durdona Dilshodovna. THE RISE OF PERSONALIZATION IN MARKETING: HOW BRANDS ARE TAILORING THEIR STRATEGIES TO INDIVIDUAL CUSTOMERS. Web discov. [Internet]. 2023 Sep. 25 [cited 2024 Nov. 26];1(6):14-7. Available from: http://webofjournals.com/index.php/3/article/view/157