Vol. 1 No. 6 (2023): WOD

Articles

• THE IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN MARKETING

  Lutfullayeva Sarvinozkhon Azizkhonovna

  1-4

  • pdf

• MEASURING THE IMPACT OF CONTENT MARKETING: KEY METRICS AND TOOLS FOR ROI ANALYSIS

  Karimov Abdulaziz Ikromjonovich

  5-8

  • pdf

• THE EVOLUTION OF MOBILE MARKETING

  S. Raufjonov

  9-13

  • pdf

• THE RISE OF PERSONALIZATION IN MARKETING: HOW BRANDS ARE TAILORING THEIR STRATEGIES TO INDIVIDUAL CUSTOMERS

  Anorboyeva Durdona Dilshodovna

  14-17

  • pdf

• THE EVOLUTION OF CONTENT MARKETING: FROM TRADITIONAL ADVERTISING TO STORYTELLING AND BRAND NARRATIVES

  Jurakulov Asror Abrorovich

  18-21

  • pdf

• THE ROLE OF SOCIAL MEDIA ADVERTISING IN REACHING AND ENGAGING TARGET AUDIENCES

  Pulatov Dilyorbek Dilshodovich

  22-25

  • pdf