MARKETING CAMPAIGNS FOCUSED ON THE INTERNATIONAL MARKET: ADAPTATION AND LOCALIZATION

Mamatkulova Shoira Jalolovna

MARKETING CAMPAIGNS FOCUSED ON THE INTERNATIONAL MARKET: ADAPTATION AND LOCALIZATION

Authors

Mamatkulova Shoira Jalolovna Candidate of Economic Sciences, Associate Professor of the Department of Marketing, Samarkand Institute of Economics and Service

Keywords:

marketing campaigns, international market, adaptation, localization, cultural differences, target audience, globalization, brand, competitiveness, marketing strategy.

Abstract

The article examines key aspects of adapting and localizing marketing campaigns for successful entry into international markets. It emphasizes the importance of taking into account the cultural, linguistic and social characteristics of the target audience to improve the effectiveness of marketing strategies. It describes methods for studying international markets and offers tools that allow companies to adapt their messages, products and advertising materials in accordance with local preferences. The recommendations presented will help businesses strengthen their position and increase their competitiveness at the global level.

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Published

2024-11-14

How to Cite

Mamatkulova Shoira Jalolovna. (2024). MARKETING CAMPAIGNS FOCUSED ON THE INTERNATIONAL MARKET: ADAPTATION AND LOCALIZATION. Web of Discoveries: Journal of Analysis and Inventions, 2(11), 24–28. Retrieved from http://webofjournals.com/index.php/3/article/view/2149