USE OF MODERN MARKETING CONCEPTS IN THE ACTIVITIES OF ENTERPRISES IN THE CONDITIONS OF INNOVATIVE AND DIGITAL ECONOMY

Mamatkulova Shoira Jalolovna

USE OF MODERN MARKETING CONCEPTS IN THE ACTIVITIES OF ENTERPRISES IN THE CONDITIONS OF INNOVATIVE AND DIGITAL ECONOMY

Authors

Mamatkulova Shoira Jalolovna Candidate of Economic Sciences, Associate Professor of the Department of Marketing, Samarkand Institute of Economics and Service

Keywords:

innovation, digital economy, competition, marketing, concept, strategy.

Abstract

The article describes ways to use modern marketing concepts in the activities of enterprises in the conditions of innovation and the digital economy.

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Published

2023-11-26

How to Cite

Mamatkulova Shoira Jalolovna. (2023). USE OF MODERN MARKETING CONCEPTS IN THE ACTIVITIES OF ENTERPRISES IN THE CONDITIONS OF INNOVATIVE AND DIGITAL ECONOMY. Web of Discoveries: Journal of Analysis and Inventions, 1(8), 48–50. Retrieved from http://webofjournals.com/index.php/3/article/view/378