ETHICS IN MARKETING - BRANDS MUST WORK WITH TRANSPARENCY AND CONSUMER TRUST

Mamatkulova Shoira Djalolovna

ETHICS IN MARKETING - BRANDS MUST WORK WITH TRANSPARENCY AND CONSUMER TRUST

Authors

Mamatkulova Shoira Djalolovna Candidate of Economic Sciences, Associate Professor of the Marketing Department, Samarkand Institute of Economics and Service

Keywords:

Ethics in marketing, brand transparency, consumer trust, social responsibility, marketing strategy, honesty in advertising, brands and customers, corporate responsibility, sustainable development, brand reputation.

Abstract

In this article, we consider ethical issues in marketing, with an emphasis on the need for brands to work with transparency and consumer trust. Special attention is paid to the practices of honest and open communication with the target audience, compliance with standards of social responsibility and consumer protection. In the face of increasing competition and increased consumer expectations, brands must not only offer high-quality products and services, but also maintain trusting relationships with customers.

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Published

2025-01-13

How to Cite

Mamatkulova Shoira Djalolovna. (2025). ETHICS IN MARKETING - BRANDS MUST WORK WITH TRANSPARENCY AND CONSUMER TRUST. Web of Discoveries: Journal of Analysis and Inventions, 3(1), 1–3. Retrieved from https://webofjournals.com/index.php/3/article/view/2850