USE OF MODERN MARKETING CONCEPTS IN THE ACTIVITIES OF ENTERPRISES IN THE CONDITIONS OF INNOVATIVE AND DIGITAL ECONOMY

Authors

  • Mamatkulova Shoira Jalolovna Candidate of Economic Sciences, Associate Professor of the Department of Marketing, Samarkand Institute of Economics and Service

Keywords:

innovation, digital economy, competition, marketing, concept, strategy.

Abstract

The article describes ways to use modern marketing concepts in the activities of enterprises in the conditions of innovation and the digital economy.

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Published

2023-11-26

Issue

Vol. 1 No. 8 (2023): WOD

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

USE OF MODERN MARKETING CONCEPTS IN THE ACTIVITIES OF ENTERPRISES IN THE CONDITIONS OF INNOVATIVE AND DIGITAL ECONOMY. (2023). Web of Discoveries: Journal of Analysis and Inventions, 1(8), 48-50. https://webofjournals.com/index.php/3/article/view/378