BRAND MANAGEMENT IN THE DIGITAL AGE: STRATEGIES AND BEST PRACTICES

Mamatkulova Shoira Jalolovna

BRAND MANAGEMENT IN THE DIGITAL AGE: STRATEGIES AND BEST PRACTICES

Authors

Mamatkulova Shoira Jalolovna Candidate of Economic Sciences, Associate Professor of the Department of Marketing, Samarkand Institute of Economics and Service

Keywords:

Brand Management, Digital Age, Digital Marketing, Brand Equity, Brand Visibility, Brand Engagement, Brand Monitoring, Social Media Marketing, Online Reputation Management, Consumer Engagement.

Abstract

Brand management in the digital age has become increasingly complex and dynamic, requiring businesses to adopt new strategies and best practices to effectively navigate the digital landscape. This article examines the evolving role of brand management in the digital era, exploring key strategies and best practices for building, monitoring, and maintaining brand equity in the digital realm. By analyzing case studies and industry trends, this article provides insights into how businesses can leverage digital channels and technologies to enhance brand visibility, engage with consumers, and drive long-term brand loyalty.

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Published

2024-03-26

How to Cite

Mamatkulova Shoira Jalolovna. (2024). BRAND MANAGEMENT IN THE DIGITAL AGE: STRATEGIES AND BEST PRACTICES. Web of Discoveries: Journal of Analysis and Inventions, 2(3), 66–70. Retrieved from https://webofjournals.com/index.php/3/article/view/998