THE ROLE OF METAPHORS IN OUR COGNITION
Keywords:
Framing; Frame; Communication; Conceptual Metaphor Theory; Metaphor; Context; Discourse; Meaning-making; Cognitive Linguistics.Abstract
This article extends the analysis of meaning-making in communication by introducing the concept of framing. Drawing on interdisciplinary traditions from sociology, artificial intelligence, semantics, and linguistics, it conceptualizes a frame as a structured portion of background knowledge related to a specific area of the environment. Frames guide communication, shape behavioral expectations, support inferences, and are closely linked to particular lexical and grammatical choices.
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.











