IMPROVING THE COMPETITIVENESS OF FARMING ENTERPRISES THROUGH DIGITAL MARKETING

Authors

  • Nazarova Gulrux Umarjonovna Assistant Lecturer of the Department “Business and Management”, Karshi State Technical University

Keywords:

Digital marketing, farm, diversification, e-commerce, marketing strategy, competitiveness, branding, export.

Abstract

This article analyzes the economic efficiency of using digital marketing tools in farms, the mechanisms for bringing products to the market, and the role of marketing strategies in increasing competitiveness. Also, scientific and practical proposals for improving the activities of farms based on e-commerce, social networks, branding, and diversification have been developed.

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Published

2026-06-09

Issue

Vol. 4 No. 6 (2026): WOD

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

IMPROVING THE COMPETITIVENESS OF FARMING ENTERPRISES THROUGH DIGITAL MARKETING. (2026). Web of Discoveries: Journal of Analysis and Inventions, 4(6), 63-65. https://webofjournals.com/index.php/3/article/view/6585