EXPRESSIVENESS IN ADVERTISING TEXTS IN THE COMPARISON OF UZBEK AND GERMAN LANGUAGES

Authors

  • Nurmahmudova Dilrabo Abduvohid qizi German Language Teacher at Fergana Polytechnic Insitute Academic Lyceum of Fergana Region

Keywords:

Expressiveness, advertising texts, Uzbek language, German language, cultural communication, linguistic devices, metaphors, slogans, consumer behavior.

Abstract

This article explores the differences and similarities in expressiveness within advertising texts in the Uzbek and German languages. Advertising relies heavily on effective language use, and each language offers unique structures, idioms, and cultural nuances that shape the message's impact. By comparing these two linguistically and culturally distinct languages, we aim to understand how expressiveness is employed to captivate audiences, influence perceptions, and encourage consumer behavior. The research focuses on the use of linguistic devices such as metaphors, slogans, emotional appeals, and persuasive strategies in advertising.

Downloads

Published

2024-09-30

How to Cite

Nurmahmudova Dilrabo Abduvohid qizi. (2024). EXPRESSIVENESS IN ADVERTISING TEXTS IN THE COMPARISON OF UZBEK AND GERMAN LANGUAGES. Web of Teachers: Inderscience Research, 2(9), 52–56. Retrieved from https://webofjournals.com/index.php/1/article/view/1821

Issue

Section

Articles