ADVERTISING DISCOURSE AS A FORM OF FORMAL DISCOURSE

Authors

  • Bakhadirov Jahangirmirzo Abdumajitovich Doctor of Philosophy (PhD), Associate Professor Head of the Department of "Foreign Language and Literature" Tashkent University of Applied Sciences

Keywords:

Social, advertising, discourse, approach, discourse, participation, feature, communication, process, text, theory, sign, purpose, society.

Abstract

The article presents the views and opinions of linguists on the approach to the concept of discourse in social advertising and its theoretical aspects. It is also suggested that social advertising discourse is an additional type of advertising discourse that combines similar and different features. The distinguishing feature of advertising discourse is the purpose of the recipient of advertising information, the place of advertising, expressiveness and similar features.

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Published

2025-12-25

Issue

Vol. 3 No. 12 (2025): WOT

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

ADVERTISING DISCOURSE AS A FORM OF FORMAL DISCOURSE. (2025). Web of Teachers: Inderscience Research , 3(12), 207-210. https://webofjournals.com/index.php/1/article/view/5733