THE INFLUENCE OF ENGLISH ON MODERN UZBEK ADVERTISING LANGUAGE

Authors

  • Abduraxmonova Iroda Student of DIEP
  • Ibragimova Mahliyo Student of DIEP
  • Salomova Sevara Student of DIEP
  • Sattarova Fozila Student of DIEP

Keywords:

English influence, Uzbek advertising, globalization, linguistic borrowing, code-switching, marketing language, sociolinguistics.

Abstract

In today’s globalized world, English has emerged as a leading medium of communication, particularly within media, business, and advertising. The influence of English is strongly evident in Uzbekistan’s advertising sector, shaped by international marketing trends, cultural interaction, and technological advancement. This paper examines how English affects the linguistic and sociocultural landscape of contemporary Uzbek advertising, focusing on the factors driving the increasing incorporation of English words and phrases, their impact on consumer attitudes, and the significance of bilingualism in the development of modern advertising strategies.

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Published

2025-11-30

Issue

Vol. 3 No. 11 (2025): WOH

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

THE INFLUENCE OF ENGLISH ON MODERN UZBEK ADVERTISING LANGUAGE. (2025). Web of Humanities: Journal of Social Science and Humanitarian Research, 3(11), 96-102. https://webofjournals.com/index.php/9/article/view/5514