THE IMPORTANCE OF MODERN POLITICAL TECHNOLOGIES IN POLITICAL GOVERNANCE
Keywords:
Political technologies, public administration, political marketing, electoral technologies, e-Government, digital transformation, social networks.Abstract
This article explores the importance of modern political technologies in the system of public administration. The author analyzes key types of political technologies — political marketing, electoral technologies, political communication, and digital transformation — and their impact on the effectiveness of governance. Special attention is given to the implementation of the “e-Government” system, as well as the use of internet platforms and social networks for effective communication with citizens. The article emphasizes that modern political technologies play a crucial role in ensuring political stability, fostering democracy, and enhancing the efficiency of public administration.
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