INTERNATIONAL TRENDS IN THE DEVELOPMENT OF DIGITAL PLATFORMS IN E-COMMERCE

O‘ktamov Xamidillo; Fayzullayev Ikrom; Scientific Supervisor: PhD Umirzakov Jasur

INTERNATIONAL TRENDS IN THE DEVELOPMENT OF DIGITAL PLATFORMS IN E-COMMERCE

Authors

O‘ktamov Xamidillo
Fayzullayev Ikrom Lecturers of the Department of Electronic Commerce and Digital Economy, Tashkent State University of Economics
Scientific Supervisor: PhD Umirzakov Jasur

Keywords:

E-commerce; Digital platforms; International trends; Mobile commerce; Omnichannel marketing.

Abstract

This article explores the international trends in the development of digital platforms in e-commerce. With the rapid evolution of technology and changing consumer preferences, businesses are constantly adapting their strategies to stay competitive in the digital marketplace. Key trends such as mobile commerce, omnichannel marketing, personalization, AI, and blockchain technology are shaping the future of e-commerce platforms, driving innovation and enhancing the overall shopping experience for customers.

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Published

2024-02-14

How to Cite

O‘ktamov Xamidillo, Fayzullayev Ikrom, & Scientific Supervisor: PhD Umirzakov Jasur. (2024). INTERNATIONAL TRENDS IN THE DEVELOPMENT OF DIGITAL PLATFORMS IN E-COMMERCE. Web of Humanities: Journal of Social Science and Humanitarian Research, 2(2), 57–59. Retrieved from https://webofjournals.com/index.php/9/article/view/787