THE SOCIO-PSYCHOLOGICAL ROLE OF CIVIL SERVANT IMAGE FORMATION IN THE MODERN INFORMATION AGE

Abstract

This article explores the socio-psychological aspects of the concept of civil servant image, its essence, and the factors governing its formation. The role of the image concept within the system of various social sciences and the methodological approaches to its study are analyzed. The cognitive, emotional, and behavioral components of a civil servant's image are clarified, and their interconnections are revealed. Contemporary strategies for developing and managing the image of civil servants are discussed. Based on the research findings, practical proposals aimed at enhancing the social prestige of public service have been developed.