DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES

Mamatkulova Shoira Djalolovna

DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES

Authors

Mamatkulova Shoira Djalolovna Candidate of Economic Sciences, Associate Professor of the Marketing Department, Samarkand Institute of Economics and Service

Keywords:

Digital marketing, artificial intelligence, machine learning, personalization, chatbots, big data, marketing technologies, consumer behavior prediction, marketing ethics, advertising innovations

Abstract

Our article is dedicated to the study of the impact of artificial intelligence (AI) on digital marketing. In recent years, AI has significantly transformed approaches to advertising, sales, and customer interactions, opening up new opportunities for personalization and optimization of marketing strategies. The article examines key AI technologies such as machine learning, big data processing, chatbots, and consumer behavior prediction

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Published

2025-01-13

How to Cite

Mamatkulova Shoira Djalolovna. (2025). DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES. Web of Teachers: Inderscience Research, 3(1), 101–104. Retrieved from https://webofjournals.com/index.php/1/article/view/2854