DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES

Authors

  • Mamatkulova Shoira Djalolovna Candidate of Economic Sciences, Associate Professor of the Marketing Department, Samarkand Institute of Economics and Service

Keywords:

Digital marketing, artificial intelligence, machine learning, personalization, chatbots, big data, marketing technologies, consumer behavior prediction, marketing ethics, advertising innovations

Abstract

Our article is dedicated to the study of the impact of artificial intelligence (AI) on digital marketing. In recent years, AI has significantly transformed approaches to advertising, sales, and customer interactions, opening up new opportunities for personalization and optimization of marketing strategies. The article examines key AI technologies such as machine learning, big data processing, chatbots, and consumer behavior prediction

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Published

2025-01-13

Issue

Vol. 3 No. 1 (2025): WOT

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES. (2025). Web of Teachers: Inderscience Research , 3(1), 101-104. https://webofjournals.com/index.php/1/article/view/2854