MARKETING IN SOCIAL NETWORKS: HOW BRANDS BUILD RELATIONSHIPS WITH CLIENTS

Mamatkulova Shoira Djalolovna

MARKETING IN SOCIAL NETWORKS: HOW BRANDS BUILD RELATIONSHIPS WITH CLIENTS

Authors

Mamatkulova Shoira Djalolovna Candidate of Economic Sciences, Associate Professor of the Marketing Department, Samarkand Institute of Economics and Service

Keywords:

Marketing, social networks, brands, content marketing, targeted advertising, interaction strategies, consumer behavior, digital marketing, communications in social networks.

Abstract

Our article is devoted to the analysis of social media marketing, with an emphasis on how brands build relationships with customers through various platforms. In the article, we consider key tools and methods of interaction with the audience, including content marketing, targeted advertising, and a strategy for interacting with subscribers.

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Published

2025-01-13

How to Cite

Mamatkulova Shoira Djalolovna. (2025). MARKETING IN SOCIAL NETWORKS: HOW BRANDS BUILD RELATIONSHIPS WITH CLIENTS. Web of Technology: Multidimensional Research Journal, 3(1), 22–25. Retrieved from https://webofjournals.com/index.php/4/article/view/2852